MARS, known for iconic brands like Snickers, M&Ms, and Uncle Ben’s, faced the challenge of leveraging the internet for marketing more efficiently across its global departments.
Challenge
MEI struggled with effectively utilizing online marketing tools and needed a developer to bridge the gap between traditional media and the digital world, enhancing web presence for both public and internal sales forces.
What We Did
Our team collaborated with marketing and design departments to digitize over 80 product literature sheets and ads, integrating them into a web application with a robust CMS for easy updates to announcements and trade show calendars. We also developed a public website and an intranet for secure sales literature distribution, both featuring advanced taxonomy for product data.
The Result
The transformation led to a streamlined digital marketing strategy, improved internal and external communication, and a more dynamic web presence, significantly boosting the efficiency of MARS’s online marketing efforts.
